We may derive information or draw inferences about you based on the other types of personal data we collect. For example, we may infer your location based on your IP address, or your purchasing habits based on your browsing behavior on our Services.
Use of Personal Data. We collect and use personal data for various purposes, including to:
Provide Products and Services. Provide, administer, deliver, customize, support, maintain, and improve our products, events, services, and membership programs;
Complete Transactions. Complete the transactions you request, perform our contractual obligations, including processing payments through third-party vendors, and as otherwise anticipated within the context of our ongoing business relationship;
Manage Accounts. Create and manage your online accounts, profiles, and membership programs;
Service Communications. Send communications related to your account, participation in membership programs, purchases, exchanges, and returns;
Respond to You. Respond to your requests and any other communications from you, including to provide customer service;
Advertising and Marketing. Send advertising or marketing communications about products, services, offers, promotions, rewards, and events offered by Reaux Sport and others, and provide news and information that we believe may be of interest to you (for information about managing your marketing preferences, see the “Your Privacy Rights and Choices” section below);
Events and Offers. Offer, conduct, and administer events, classes, contests, prize draws, sweepstakes, and other promotions;
Research and Development. Conduct research and development;
Personalize Your Experience. Monitor, analyze, and audit your engagement with our brand and your interactions with our Services and online ads to better understand your interests and behaviors and customize your experience;
Safety and Security. Detect and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, error, negligence, and breach of contract, security incidents, and harm to the rights, property or safety of Reaux Sport and our users, customers, employees, or others;
Troubleshooting. Debug, identify, and repair errors that impair existing intended functionality of our Services;
Corporate Transactions. We may process personal data in the context of corporate acquisitions, mergers, or other corporate transactions;
Your Consent. We may process your personal data in accordance with your consent, or when you intentionally direct or instruct us to do so;
Comply with Legal Obligations. Comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions; and
Reasonable Other Purposes. As permitted by applicable law, carry out certain short-term activities and other reasonable purposes related to the products or services you purchase from us or your ongoing relationship with us. Where required by applicable law, Reaux will provide a notice of such data processing prior to using your personal data for such purposes.